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      首頁 - 活動 - ISCA論壇:NO.49 An Investigation into Direct Selling: Information Flow and Supply Chain Structure
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      ISCA論壇:NO.49 An Investigation into Direct Selling: Information Flow and Supply Chain Structure

      報告題目:An Investigation into Direct Selling: Information Flow and Supply Chain Structure

      報 告 人:郝忠原

      報告時間: 2020年12月23日(周三)13:00-15:00

      報告地點:明哲樓504(本報告同時進行線上直播)

      主辦單位:現代供應鏈管理研究院

      【報告人簡介】

      郝忠原,香港理工大學博士,東北財經大學現代供應鏈管理研究院助理教授(常任軌)。主要研究領域為供應鏈管理,渠道管理,信息管理,行為運作管理等。相關研究成果發表(或錄用)在Manufacturing & Service Operations Management, Production and Operations Management, Naval Research Logistics,Operations Research Letters等運營管理領域知名期刊。 

      【摘要】

      Amid the rapid development of technology, an increasing number of suppliers sell directly as well as through the retail channel, competing with retailers in the market with uncertain demand. Each firm has exclusive access to a signal useful in updating market forecast. The quality of the signal received exclusively by a supplier is low when it adheres to the retail channel but improves after it engages in direct selling. Firms communicate signals along two directions. Competing suppliers or retailers may exchange signals in between, while suppliers may acquire retailers’ signals with payments. A firm can voluntarily share its undisclosed signals – including its exclusive signal and the signals received from information flow – with other firms through vertical interactions as per the specified decision sequence. Firms rely on available signals to decide prices and quantities. Direct selling by suppliers produces structure and information effects. The structure effect arises as suppliers gain flexibility in balancing sales across channels. The information effect arises as suppliers receive exclusive signals of improved quality and initiate signal acquisition from retailers, influencing the availability and utilization of signals among firms in responsive decision making. Channel structure, competition intensity, and cost of direct sales are important factors affecting suppliers’ incentive for direct selling, and the scale of the arising structure and information effects on firms’ performance.  

      【參與方式】

      因線下座位有限,請參與線下活動的老師同學在12月23日9:00前,將自己的個人信息以“名字+年級+學院”的方式發送至微信學術交流群。線上直播掃描下方二維碼即可直接參與。

      20201217 現代供應鏈1.jpg 

      掃描下方二維碼加入微信群,本群會作為長期供應鏈管理與科學領域學術交流群,直播結束后可在群內進行交流討論。本群也會不定時分享相關學術資源及高水平學術講座鏈接,歡迎各位老師同學加入微信群一起探討學術問題。可同時登錄現代供應鏈管理研究院網站:http://isca.dufe.edu.cn/,獲取有關研究院的更多信息。

      20201217 現代供應鏈2.jpg

      撰稿:田鑫 審核:吳志樵 單位:現代供應鏈管理研究院

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